11 Years of iTunes and It's Impact On Local Music Stores


"What I like about online music is that it is a great independent distribution for smaller bands, for local bands, for regional bands [and] it is an invaluable tool to get your music spread beyond the community that you typically play for."

 
-Brandon Schulte, Sonic Rainbow Music Store

11 years ago today, Apple's iTunes Store allowed music enthusiasts to legally download their favorite music.

Jermaine Woody, Casper resident says, "nobody really uses CD's anymore."

It wasn't very long ago when we had to physically go to the music store to buy music. These days, it seems even CD's are a thing of the past.

Brandon Schulte, Sonic Rainbow Music Store Manager says, "but it also massively impacted a lot of the bigger stores. The store that I used to work for up in the mall, Sam Goody, is now long gone."

Another advantage to using iTunes, is that you don't have to buy the entire album if you only like one song.

Travis Benson, a Casper music enthusiast says, "if I hear something that I like, like a certain song, then I'll buy that song. It's not like I want the whole CD; I want just that one song."

And it's made it easy for musicians to get their music out

Schulte says, "What I like about online music is that it is a great independent distribution for smaller bands, for local bands, for regional bands [and] it is an invaluable tool to get your music spread beyond the community that you typically play for."

Even modern techonologies, including those used in vehicles, are now going digital.

Woody says, "I got a brand new 2013 truck and it doesn't even have a CD player in it."

But like bookstores and newpapers who have suffered through the digital age, local music stores say they believe some people, especially collectors, will always want a physical copy."

Schulte: "no matter how bad that got for a lot of stores, there still are people out there who demand a physical copy of a piece of music."

Local record stores have been on the decline since the new techonology...

However, due to vinyl record enthusiasts and collectors, they're able to stay in business.
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Follow Tony Cedrone on twitter @tony_p_said


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